Legal
Privacy policy
This policy explains what data EyesFwd Ltd ("EyesFwd", "we", "us") collects when you use this website, why we collect it, who else processes it on our behalf, and what your rights are. Plain English; no surprises.
Who we are
EyesFwd Ltd is a private company limited by shares, registered in England and Wales, based in Hereford, United Kingdom. The data controller for everything described on this page is EyesFwd Ltd. You can reach us at hello@eyesfwd.com.
EyesFwd Ltd will be registered with the Information Commissioner's Office (ICO) as a data controller; registration is in progress.
What we collect
The minimum we need to do the thing you came here to do.
- If you email us at hello@eyesfwd.com: your email address, your name if you sign one, and whatever you wrote.
- If you book a discovery call: your name, email address, phone number (if you provide one), and the time you booked. Handled by our scheduling provider (Calendly or GoHighLevel — whichever is wired to the booking link at the time you click it).
- If you sign up for the GoHighLevel trial via our affiliate link: you sign up directly with GoHighLevel, not with us. We do not collect your trial-signup details. We do receive an affiliate notification confirming a signup happened via our link — see the Affiliate disclosure below.
- If you simply visit the site: our hosting provider (Vercel) records standard server logs (your IP address, the page you requested, the time, your browser). These are retained for security and operational reasons and are not used to profile you.
What we don't collect
- We don't run third-party advertising trackers.
- We don't sell your data to anyone, ever.
- We don't profile you across other websites.
Why we collect it (lawful basis)
- To respond to you when you email or book a call — that's our legitimate interest in running a business that talks to its prospects and clients.
- To keep the site running securely — Vercel's server logs are processed under our legitimate interest in operating a website without it being attacked.
- To meet our legal obligations — for example, tax records relating to invoices and client work are kept for the periods HMRC requires.
Who else handles your data
The companies below process some of your data on our behalf as "processors". They are bound by their own privacy commitments and (where relevant) by data processing agreements with us.
- Vercel Inc. — hosts this website. Sees server logs as above.
- Google LLC — provides the email service we use (Google Workspace), receives anything you email to hello@eyesfwd.com.
- Calendly or GoHighLevel — whichever is wired to the discovery-call booking at the time you click it, handles the booking details.
- GoHighLevel — if you sign up for their trial via our affiliate link, they become a separate data controller for your trial account and their own privacy policy applies.
How long we keep things
Email correspondence: as long as the relationship is active, plus a reasonable retention period for tax and business records (typically six years from the end of the relevant accounting period). Booking records: same. Server logs from Vercel: per Vercel's retention policy (typically a short period for operational use).
If you ask us to delete your data and we have no legal reason to keep it, we will.
Your rights
Under UK GDPR and the Data Protection Act 2018 you have the right to:
- Ask what data we hold about you;
- Ask us to correct anything that's wrong;
- Ask us to delete data we no longer need to keep;
- Object to or restrict how we process your data;
- Ask for a copy of your data in a portable format;
- Complain to the Information Commissioner's Office if you think we've handled your data badly.
Email hello@eyesfwd.com to exercise any of these. We'll get back to you within one month, usually quicker.
Cookies
This website uses only what's strictly necessary to make pages load and remember which page you were last on (a small bit of browser storage to keep you on the page you navigated to if you reload). We don't set advertising or analytics cookies, and we don't need a cookie banner because we don't set anything that requires consent.
Changes to this policy
If we materially change what we collect or who we share it with, we'll update this page and change the "last updated" date at the top. For substantial changes that affect existing relationships, we'll email people we've already heard from.
Website terms of use
By using eyesfwd.com you agree to the terms below. They're short on purpose.
What this site is
A marketing site for EyesFwd Ltd — a UK AI automation studio. We describe what we build and offer ways to start a trial of GoHighLevel via our affiliate link or to book a discovery call with us about done-with-you and bespoke installations.
What this site isn't
It isn't professional advice. Nothing here constitutes legal, financial, tax, or technical advice for your specific business. If you act on something you read here, do it because it makes sense for your situation, not because we said so on a marketing page.
Accuracy
We try to keep everything on the site accurate and current. AI tools, the GoHighLevel platform, and the integrations we describe all change frequently — we'll do our best to keep up, but we don't guarantee that every claim is up-to-date at the moment you read it. Source citations live on the Sources and references section below; if you spot something out of date, please tell us.
Affiliate links
Links to GoHighLevel on this site include our affiliate referral code (fp_ref=eyesfwd-ltd50). We earn a commission if you sign up via these links. See the Affiliate disclosure for full details.
Liability
We provide this website on an "as is" basis. To the maximum extent allowed by law, EyesFwd Ltd is not liable for any loss or damage arising from your use of this site. Nothing in these terms limits our liability for things the law doesn't allow us to limit (for example, fraud or personal injury caused by negligence).
Governing law
These terms and any dispute arising from your use of the site are governed by the laws of England and Wales, and you agree that the courts of England and Wales have exclusive jurisdiction.
Contact
Any questions about these terms: hello@eyesfwd.com.
Affiliate disclosure
EyesFwd Ltd is an affiliate of HighLevel Inc. (GoHighLevel). When you sign up for the GoHighLevel platform via the trial link on this site, we earn a recurring affiliate commission for as long as you remain a paying customer. This is true whether you take the Starter ($97/month) or Unlimited ($297/month) plan.
The exact affiliate link we use is:
https://www.gohighlevel.com/?fp_ref=eyesfwd-ltd50
Why we tell you this
Because it's the truthful thing to do, and because the UK's Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Code require us to be clear when we earn money from a recommendation. This page, plus the disclosure in our website terms above, plus the "Affiliate disclosure" link in the site footer, are how we meet that requirement.
How this affects what we recommend
Honestly: it's part of why we recommend GoHighLevel as the platform we build on. The recurring affiliate commission is the financial foundation of EyesFwd at this stage of the business. We also recommend GoHighLevel because (a) we use it for our own business, (b) it's genuinely the most capable all-in-one platform we've found for UK SMEs in the £97–£297/month range, and (c) we can build on top of it for clients with predictable scope and a sensible cost base.
If GoHighLevel ever stopped being the right recommendation, we would change what we recommend on the site, even at the cost of the commission. We've been clear with ourselves about that line and we're clear with you about it now.
What you pay
Nothing extra. Whether you sign up via our affiliate link or directly with GoHighLevel, the price is the same. The commission is paid to us by GoHighLevel out of their revenue, not added to your bill.
Our own use of GoHighLevel
EyesFwd Ltd runs its own operations on GoHighLevel. We are not recommending a product we don't use ourselves.
Sources and references
This site cites a handful of statistics and claims about how owner-operated businesses handle calls, leads, reviews and follow-up. We've consolidated the references here so the marketing pages stay readable while the sourcing stays one click away.
Our sourcing philosophy
Where a claim has a primary published source (academic paper, named research, dated industry report), we cite it explicitly. Where a claim is widely-accepted industry knowledge with no single authoritative source — what consultants would call an "industry estimate" — we label it as such rather than fabricate precision. We will never round a statistic up to make a point stronger, and we will never attribute a number to a source that doesn't actually support it. If you spot a claim on the site that you think is wrong, rounded incorrectly, or attributed to the wrong source, email hello@eyesfwd.com and we will either point you at the source we used or correct/remove the claim.
Cited primary research
"100× more likely to qualify a lead when contacted within 5 minutes vs after 30."
Oldroyd, J. The Short Life of Online Sales Leads. Harvard Business Review, March 2011. Available at hbr.org/2011/03/the-short-life-of-online-sales-leads. Replicated and extended by InsideSales and others in subsequent years; the underlying finding is one of the most-replicated in sales research.
"~90% of customers read reviews before picking a local business."
BrightLocal. Local Consumer Review Survey (annual). Available at brightlocal.com/research/local-consumer-review-survey. BrightLocal's survey is the most-cited public dataset for local-business review behaviour in the UK and US, run annually since 2010.
"~70% of happy customers will leave a review when asked. Fewer than 10% leave one on their own."
BrightLocal. Local Consumer Review Survey (annual). Same source as above. The "ask vs. unprompted" gap has been consistent across BrightLocal's surveys for years and is corroborated by similar findings from Google's own My Business research.
Industry estimates
The claims below are widely-cited across customer-experience research, call-handling consultancies, and SMB technology reports — but no single authoritative academic source exists for any of them. Where we quote a percentage range or use "approximately", we are reflecting consensus across multiple sources rather than pointing to a definitive study. Treat these as directionally true rather than precise.
"~80% of callers hang up rather than leave a voicemail."
Industry estimate. Drawn from call-handling research and receptionist-service operator data (Smith.ai, Ruby Receptionists, and equivalent call-tracking providers consistently report figures in the 75–85% range).
"~30% of enquiry calls to UK SMEs land outside standard office hours."
Industry estimate. Consistent with call-volume distribution data from major business-phone providers and answering services.
"~40% of quoted work in service businesses is lost to follow-up gaps, not price."
Industry estimate. The "lost to follow-up rather than price" effect is well-documented in sales-cycle research but the specific percentage varies by sector and study.
"15+ places the average owner-operator stores customer data."
Industry estimate. Often cited in CRM-consolidation literature; the exact number is anecdotal but the pattern is universally recognised.
"5+ channels the average local business now manages."
Industry estimate. Standard finding across social-media-management and customer-experience reports; the count grows year-on-year as new platforms emerge.
"~25% of customer messages go un-replied when channels are managed in separate apps."
Industry estimate. Reflects research from unified-inbox vendors and customer-service consultancies; varies meaningfully by industry.
"8–12 separate apps the average UK SME pays for that don't talk to each other."
Industry estimate. Drawn from SaaS-sprawl research by Productiv, Vendr, and similar vendor-management firms; figures rise consistently year-on-year.
"~5 hours a week reconciling data between systems by hand."
Industry estimate. Self-reported figure from owner-operator surveys; varies meaningfully by business size and tooling.
"47 hours average response time for most local businesses."
Industry estimate. Consistent with HBR / InsideSales follow-up research findings on B2B and B2C response times, though the specific 47-hour number is referenced across multiple consultancy reports without a single primary source.